I really think Carlo Petrini, president of Slow Food, has a point here: why are people complaining about the high price of olive oil? It should cost more than motor oil because there is a lot more work involved in producing good olive oil. People also complain about the price of motor oil but the automobile is sacred. Perhaps we should be giving the same consideration to our food instead.
In this video clip, Carlo Petrini uses olive oil as an example for thinking about food that is good, clean and fair. Essentially, we need to encourage small producers and, as consumers, we need to be concerned about food production.