It is the consumer’s right to know how the product they are purchasing is produced; this goes for olive oil as well. When you buy a bottle of olive oil at the supermarket there is little indication on the bottle or the shelf of how the oil was produced or about who did all the work to turn olives into oil. Making olive oil is a year-long agricultural process that requires the attention of farmers, extra labour for harvesting and pruning as well as the people working in the mill.
Although there are few issues around fair trade in Italy it is something that needs to be considered nonetheless. Are farms getting their fair share of the profits? This is particularly important for small-scale farmers who have a hard time competing in the global market. When my mother and I started to import olive oil from Italy we wanted to make sure we were giving back to local communities and encouraging the continuation of agricultural practices and traditions.
Buying direct from the producer and selling direct to the client is one way in which we keep the cost of our oil reasonable. However, quality comes from careful labour, passion and expertise, which have their price. Generally these are not values espoused by industrial production.
As you may know, I am not a big fan of certifications and although Amelia Oil may not be certified fair trade, we are proud to be a part of sustainable, local agriculture in Italy.