Do you really know where that olive oil is from? It may say product of Italy, but many big olive oil companies purchase cheaper oil throughout the Mediterranean (Spain, Greece and North Africa) and sell it as Italian. How can they get away with this? Well, because they are mixing and blending it in Italy, which makes it technically a product of Italy.
Amelia Oil is 100% extra virgin olive oil from the town of Amelia in Umbria. We know the farmers and the miller, so we can guarantee the origin of our oil.
For more on the dubious origins of some Italian olive oils, take a look at this enlightening article from the New York Times