I just read a great article in the New Yorker magazine that uncovers some of the widespread fraud in the olive oil business in Italy. It was about time people started talking about it in North America. I think it is just the tip of the iceberg but nonetheless it is a good call for consumers to be vigilant when purchasing olive oil. It really is necessary that we demand transparency and quality. It is also time to support farmers directly and make sure they are being paid fairly for their products. Cheap oil, can’t be good oil!Take a look at my olive oil buyers guide to see how you can try to protect yourself from olive oil fraud.